| Expirat la: 21.03.2010 |
| Actualizat la: 17.02.2010 |
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| Compania: |
S.C. TRD - Tnuva Romania Dairies |
| Departament: |
Advertising, AgentiPublicitate, ProductiePublicitara, Marketing, CercetariMarketing, Sondaje, Sales, Vanzari, Comert |
| Orasul: |
Bucuresti
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| Tip Job: |
Full time |
| Posturi disponibile: |
1 |
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| Nivel cariera: |
Mid-Level/Peste 3 Ani Exp,Manager/Executive Position |
| Limbi Straine: |
engleza, |
| Oferta: |
nespecificat |
| Permis conducere: |
B |
| Data introducerii: |
17.02.2010 |
| Data limita: |
20.03.2010 |
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CANDIDATUL IDEAL:
Education: University Degree, preferably in economics or marketing
Experience: Minimum 2 years marketing management experience, in a multinational FMCG company.
Competencies: Self-driven, able to operate effectively in the context of a high pace working environment, with significant autonomy.
A learner, willing to invest time and effort in further building his/her proficiency.
Business oriented, yet able to follow the discipline of correct process and methods in the face of day-to-day job
Highly effective in working with others, both inside and outside the organization.
Languages Level: English Fluent
SBM is a temporary job. More explanation to the interview. |
RESPONSABILITATI / BENEFICII:
Please be aware that is a temporary job / position.
The Senior Brand Manager (SBM) is directly responsible and accountable for the profitable business development of one or several brands. His/her key contribution will be:
- To lead the development, planning and execution of most marketing activities (launches, re-launches, BTL activities)
- To lead the development and implementation of brand strategies (communication, pricing, media)
- To lead the development of new product initiatives (market and consumer research, product research, concept and communication development, packaging development).
RESPONSIBILITIES
1. Promotions:
In close cooperation with the financial analysts, Trade Marketing, Purchasing and the BTL/advertising agencies, develop, recommend and execute all promotions on his/her brand (price promotions, sampling, raffles, premium packs, overfills, etc...). Assess the impact of those promotions (financial, trial generation, penetration increase, consumption effect, equity build,...) and recommend follow-up action.
2. Launch & re-launches:
In close cooperation with the responsible dpts., coordinate all related activities (product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment, etc...) - most to be led by the SBM him/herself; recommend the final plan; assess the outcome and submit a follow-up recommendation.
3. Brand strategy:
Develop and implementing the communication, media and pricing strategies. This will be done by analyzing consumer research, both quantitative and qualitative; by developing in cooperation with the agency actionable media strategies and plans.
4. New product initiatives:
Identify and exploit new product initiatives. This will be done by analyzing market and consumer research data; by searching and re-deploying or adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives.
5. Budget Control of his/her brands
The position is subordinated to Marketing Director
Only selected candidates will be invited to an interview.
SBM is a temporary job. More explanation to the interview.
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