MARKETING PRODUCT MANAGER

Requirements:
 Relevant experience in banking marketing activities preferably in a similar position or in a job involving direct exposure to gathering specific and advanced marketing knowledge and practice
 Good knowledge and understanding of banking products and services environment
 Degree in Economics, preferably in marketing
 Post-graduate studies, qualifications and specialisations with marketing focus would be considered assets
 Advanced knowledge of English, both in spoken and written
 Good communication, team-orientation and interpersonal-relating skills
 Customer oriented, innovative and committed person, also pro-active and dynamic, well concentrated on targets and processes which often involve tight deadlines.

The nominee will join a team of marketing professionals and will work under direct coordination of the Manager of Marketing & PR Division.

Job responsibilities:

 Analysing and prospecting on a regular basis the banking products and services market and competitors regarding their positioning
 Collaborating with involved Divisions in analysis related to the market by conducting:
- quantitative and qualitative research of the market (pools, observation, tests, etc.) performed in-house or in collaboration with independent bodies;
- a primary and secondary research of the market (gathering, correlation and interpretation of the existing data);
- elaboration of specific reports related to the Bank’s customers;
 Collaborating with the team in defining the marketing budget and plan
 Defining and making proposals for new products & services to be launched taking into account the Bank objectives and the market conditions
 Defining and implementing loyalty and retention tools
 Assessing the effects and efficiency of the marketing mix programs.

Part of ALPHA BANK Group,the biggest privately held financial group in Greece, having a leading position within European Union’s banking institutions, ALPHA BANK ROMANIA was the first foreign bank to come in Romania after 1989.
Today, ALPHA BANK ROMANIA is one of the most important presence acting in the banking sector. ALPHA BANK philosophy is based on providing intelligent and flexible solutions for meeting promptly, friendly and individually the customers’ requirements and bringing customer’s value.
In line with our growth strategy on the Romanian market, we are currently expanding our team in BUCHAREST, Head Office, Marketing & PR Division . The mentioned position is available.

All applications will be treated in strictest confidence. Only short-listed candidates will be contacted for an interview.

THANK YOU!