04.04.2009 - prezent

Departament: marketing/cercetari marketing/sondaje

Titlu Job: marketing specialist

Responsabilitati:

Responsibilities:
• Responsible for retail market in Romania (taking into account the presence of the Legrand products suitable for the retail shops: ), cable management solutions, lighting solutions
• Develop channel strategies and prioritize initiatives in order to maximize the sales
• Elaborate brand promotion activities, direct marketing campaigns and publish all materials of the company (end-user brochures, technical brochures, promotional flyers, posters other campaign tools) according to Legrand graphic chart
• Analyze distribution network necessary to develop the business in Romania – especially the retail chain and propose tools and commercial actions for intensive and extensive grow
• Market studies for Group strategic products in order to prepare launching or re-positioning on the local market. Dedicated studies in segments as wiring devices, cable management, emergency lighting, protection, connection and accessories, etc.
• Performing business cases, competitive analysis SWOT in order to identify local changes in the market, drawing up conclusions, indicating opportunities and threats, identifying new market trends, being pro-active in accordance with long term business growth
• Pricing positioning, forecast, commercial conditions for the products in my portfolio
• Strong collaboration with other departments (sales, technic, logistics) in order to prepare promotional campaigns that increase customer loyalty for the brand
• Maintains the relations with all the external partners: advertising agency, printing house, promotional material suppliers
• Monitored results and reported monthly on the company status and performance, against plans and objectives and proposed actions to be taken
• Plan, manage, control and follow-up the marketing and communication budget
• Online: create and manage the websites sections from my products portfolio according to the Group guidelines; implicate in the creation of the monthly newsletter, online advertising of the brands in the Group portfolio according to the products in my responsibility

06.08.2007 - 04.04.2009

Departament: marketing/cercetari marketing/sondaje

Titlu Job: communication specialist

Responsabilitati:

Responsibilities:
• Planning and coordinating special events, product launches, promotions, fairs, exhibitions, technical conferences
• Analyze periodically the partners showrooms, the retail shops and make suggestions in order to be more visible and improve the brand image

• Regularly monitor the communication techniques used by competition in the market
• Rolling out strong BTL activities: specified, created, designed corporate and technical documentation (customer magazine, brochures, leaflets, training supports for the sales force, product catalogues)
• Monitor communication company budget and be responsible for the way of spending it

Realizari:

Facultati:

• Masters degree: Communication and Public Relation - Academy of Economic Studies, Bucharest (2008-2010)
• Academy of Economic Studies - Marketing Faculty, Bucharest (2005-2008)
• Theoretic High School “Alexandru Ioan Cuza”, Bucharest (2001-2005)

Activitati extracurriculare

English - Advanced certificate licence

Premii

Enghish degree
Third place in contest named “The management of organization”