01.08.2006 - prezent

Departament: marketing/cercetari marketing/sondaje

Titlu Job: marketing manager

Responsabilitati:

• Proposes and implements new marketing solutions / campaigns / policies for sale increase and brand development;
• Creates and unfolds advertisement projects by way of collaboration with advertising agency;
• Carries out the brand image strategy;
• Sets the brand’s graphic concept for media establishment;
• Ensures the shop image unity according to the Steilmann standards;
• Makes trend forecasts of the retail market based on criteria such as competition, customer, product, price policies;
• Coordinates the market research and analyses at brand level;
• Carries out marketing projects by supervising quality, budget and deadlines;
• Ensures the efficiency of marketing programs according to the selling plan requirements;
• Proposes and monitors the marketing budget;
• Coordinates the marketing department;


From 02/09 - secondary activity Area Manager (Sibiu, Brasov, Cluj and Tg. Mures – 10 stores)

• Proposes monthly store selling plans adapted to each season/assortment;
• Content-based structuring of the monthly selling plan according to assortment and time interval – day/week/month, and sales staff;
• Weekly assortment sale analysis based on style/order/item;
• Sets and modifies merchandising rules according to: location/store specificity, store area, furnishings, window types, etc;
• Trains & gives a sense of responsibility to the sales force with respect to seller’s professional competence in store merchandising, including: offer exposure, offer exposure on sales floor, window look and window design (models, model type, model number, position, background, poster, ornaments), full inside/outside store image, fitting room look, and sales staff look (attitude & services provided);
• Monitors, coordinates and acts upon the market where assigned store is located, maintains awareness of the respective market segment and its size, the customer’s profile and lifestyle, etc., the client’s buying potential, body types and sizes;
• Creates market research ideas targeting the competition, and keeps the market status under permanent control with the Area Managers and their sales staff;
• Manages the progress of Steilmann’s sale effectiveness indicators;


From 02/10 - third activity Product Manager (jacket)

• Develop the monthly sales plan for the product;
• Organize the monthly sale plan for the product according to content and time – day/week/month/employee;
• Suggest and purchase each season’s models;
• Suggest and implement actions to keep an appropriate product ratio in each store;
• Create, distribute and implement all merchandising rules according to each product/store and particularize those rules in each store;
• Train sales staff and endow them with a sense of responsibility; raise the store merchandising professional competence of sales staff, including: merchandise display, in-store merchandise display, window look;
• Manage and coordinate the supply process for more effective jacket sales;
• Responsible for store-appropriate supply in connection with each particular store’s sales potential and other content elements (sizes, models, etc.)

01.06.2006 - 01.08.2006

Departament: marketing/cercetari marketing/sondaje

Titlu Job: marketing specialist

Responsabilitati:

•Analyses, plans, implements and controls marketing programs so as to meet the objectives of the organization;
•Carries out the sales progress complex analysis of the products / assortments according to fabrics, patterns, colors, prices, brands etc.;
•Draws conclusions and builds forecasts concerning the future progress of the products / assortments;
•Proposes strategies for stimulating sales within the product life cycle;
•Sourcing marketing service providers, media;
•Checks the carrying out of contracts;
•Determines market research specific procedures, chooses work tools, designs interview guidelines, questionnaires, collects and analyses information, draws up work reports;
•Carries out international marketing prognosis and risk evaluation;
•Researches the international market;
•Takes an involvement in external market activities;

07.12.1999 - 01.06.2006

Departament: marketing/cercetari marketing/sondaje

Titlu Job: marketing manager

Responsabilitati:

Reporting directly to the General Manager, responsible for:
• Developing and executing marketing strategic plans and programs, both short and long terms, in order to ensure expansion of the company’s products and sustained growth;
• Building solid relations with key customers and designing tailored offers;
• Establishing marketing goals to ensure market share and product profitability;
• Minimizing the effects of competitive activity through market researche and analysis;
• Planning and overseeing the organization’s advertising, promotion activities (print, electronic and direct mail outlets) and exhibits / fairs firm participation;
• Identifying potential markets, developing pricing strategy, writing and presenting proposals, promoting the company’s products;
• Conducting marketing surveys on current and new products;
• Negotiating and following-up on the contracts;

02.04.1999 - 06.04.1999

Departament: finante/contabilitate

Titlu Job: economist

Responsabilitati:

Reporting directly to the Financial Manager, responsible for:
• All bookings, including fixed assets, payrolls, payments, bank relations etc.
• Analysis of financial statements: balance sheet, profit & loss accounts, ratios etc.

Facultati:

09/94-09/98 Economist Diploma,
University of Economic Studies – Bucharest, Romania,
Faculty of Commerce
Specialty Tourism and Services

09/90-07/94 High school, Science major

Activitati extracurriculare

05/97-05/97 Practical training; Carpatours - Travel Agency - Bucharest, Romania

06/96-06/96 Practical training; Autorom SRL - Mercedes Benz Representative - Bucharest, Romania

Hobbies: Theatre, traveling, photography, team sports

Premii

07/04 CIEL Accounting Course; Picon SRL – Bucharest, Romania