01.01.2010 - prezent

Departament: marketing/cercetari marketing/sondaje

Titlu Job: marketing manager

Responsabilitati:

-Media relation – ensuring media exposure through press releases, articles and other relevant press materials for the organized events image
- Marketing and development for the company projects - Develop integrated ATL & BTL communication campaigns - Contracts, service providers, media buying and media partnerships
- Concept and graphic identity for campaigns (print and outdoor, web, BTL, radio, TV) - Analyzing, reporting and developing strategies on how to improve processes - Working together with the board members in setting the objectives and long term strategies
- Take initiative in generating new ideas to the assigned projects. - Being responsible with the new business - Local mass-media management relations (identifying appropriate mass-media sources, elaborating-transmitting -feedback evaluation of press releases);
- I have contributed to projects contracting: contract drafting and negotiations, subcontracting activities,

Realizari:

Coordinated biggest live events in Bucharest

07.02.2008 - prezent

Departament: marketing/cercetari marketing/sondaje

Titlu Job: brand manager (house & garden magazines)

Responsabilitati:

- Defined strategy for, developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives designed to grow targeted markets
- Coordinated various promotional activities (TV campaign; outdoor/indoor production; web site development; web banners production)
- Elaborated market analysis with a view to identifying trends and relevant opportunities
- Manage the entire process of campaign design, execution, monitoring and feedback across multiple campaigns

Realizari:

- Raised the number of sold monthly magazine copies
- Coordinated brand specific marketing effort in accordance with corporate goals and in compliance with the strategic planning, budget outline and marketing objectives
- Developed integrated approach to increase sales results, product awareness image with a view to building a sustainable competitive advantage
- Define the most relevant marketing tools to be used in the plan in order to achieve agreed objectives
- Create a successful magazines positioning
- Successfully coordinated prestigious advertising and PR agencies in various projects: ATL & BTL campaigns

08.02.2006 - 06.02.2008

Departament: advertising/agenti publicitate/productie publicitara

Titlu Job: research&media strategy manager

Responsabilitati:

-Deliver a total branding and communication strategy backed up with logical thinking, consumer insight and some excellent creative ideas and media innovation.
-Coordinate media planner team to implement and develop in best way our customer media plan -Monitory and analyze all media channels (TV, Radio, Print, Outdoor, Internet) for identify the best time, positions, to get a better Reach for targeted population and for clients brands stays ahead of the competitors.
-Involving on global and European project for a various clients (Ex: Unilever, Vodafone, BMW, Philips)
-Direct participation on every pitch whit research reports, media plan, all in client allocated bugged for media plan. -Base by market research reports and media tracking audit, implement new ideas for advertising clients brands or products on conventional or unconventional environment ;
-Client advising for optimized media spending to get the better result in shortest time and less investments; -Leading organization team, negotiate engagement terms whit all business partner (clients or media)

Realizari:

-Understanding of all media environment on Romanian market;
-Wining an important knowledge about a media consumer and how can get media company obtain better, faster increasing brand share and optimized this spending products results
-Work tirelessly with the shows team to ensure the placements were true to individual brand messages.
-Good knowledge to use all media software (MediaWach, Sesame, InfoTv, Sesame, etc)
-Expert in driving consumer campaigns in key sectors: banks image and their finaciar products, food and beverage, household products, retail and fashion, automotive, construction materials and consumer technology.

01.07.2002 - 07.02.2006

Departament: customer/client service

Titlu Job: senior market annalist

Responsabilitati:

-Maintain, build and consolidate long-term relationship with the existing and prospective business partners;
-Servicing existing clients with Audit Reports in presentation, database, and Inf*Act software;
-Monitoring FMCG categories, in retail and horeca channels for broad local and international clients;
-Prepare for each client monthly market research reports (market size, sales, shares, distribution, price, purchasing, etc.)
-Dealing with databases (Inf*Act, Nitro, software for Audit data analysis);
-Ensure best quality checks and on time deliveries;
-Plan and implement strategies and policies to achieve brand performance targets;

Realizari:

-Better understanding of FMCG on emerging Romanian market;
-Understanding needs, attitude and orientation of consumer;
-How much contribute advertising and promotion to sales evolution;
-Worker for brand image campaign with advertising companys for clients;

01.07.2001 - 01.10.2002

Departament: asigurari/intermedieri financiare

Titlu Job: financial advisor life insurance

Responsabilitati:

-Advising and inform for potential client and already client;
-Closing pre-contracts and contracting;
-Evidential contracts.

Realizari:

-Closing life insurance;
-Making a data base for potential clients;
-Wining an important experience in sales area

Facultati:

Technical University of Construction Bucharest
Specialty Technical Equipment

Premii

Courses
-Account - Finance - Milenium School
-Marketing-Management - Pro Management
-Sales Training - Allianz Tiriac